Baecon

Packaging

Brand Identity

Strategy

Copywriting

Naming

Student Brief

The Brief: Create boutique packaging and develop brand identity for vegan bacon product.

 

Baecon was invented by Instagram #couplegoals influencers Josiah Fleek and Margot Slay. They converted to veganism after an eye-opening yoga retreat to an exclusive temple in Sri Lanka. After learning to subscribe to the belief that your body truly is a temple, they believed they could make a meat-substitute that was far from boring and just as delicious as normal meat. With a playful attitude and a planet-conscious ethos, Baecon was born, aiming to target a new generation of healthy eaters.

The colour palette was inspired by millennial pink. The illustrative style and creation of the Baecon character add a light-heartedness to the brand. The use of gold foil elevates the packaging to feel more boutique. Tone-of-voice is key to the brand, with a fun brand story and flavour names.  

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 © 2019 by Krista Kay Design

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