​​I am passionate about creating unique and meaningful brand identities through visual storytelling, particularly for independent businesses looking to elevate their branding to new heights.

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I believe good design should provide the framework to create authentic connections between consumers and brands. With perceptiveness, attention to detail, and an inventive spirit, I love to hit the ground running on any brief and deliver relevant and effective designs by balancing the hows and whys with the look and feel.

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I bring a wealth of marketing and brand knowledge to my design process from my previous career as a Brand Manager in the publishing industry executing compelling and effective campaigns for some of the world's bestselling book properties including Harry Potter, The Hunger Games, and The Gruffalo.

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My work has recently been featured on Packaging of the World and World Brand Design Society.